CONCEPT, CREATIVE DIRECTION, GRAPHIC DESIGN, ILLUSTRATION
Your Korean Mom was a Korean fusion pop-up food stand with a modern spin on a few classic Korean dishes. The idea behind the brand was to give people their own Korean mom to make them homemade tasting meals at an affordable price. The pop-up targeted a younger audience who were drawn to trying new things. The feeling behind the brand was to be made funky, fresh and exciting, can you taste it?!