Founded over 100 years ago, Barilla is the world’s largest pasta company. They’re passionate about pasta and strive to bring family and friends together to enjoy delicious, healthy meals. Passion for Pasta is a subsidiary brand that promotes the Barilla vision and showcases a healthy, fun and delicious lifestyle. Designing marketing material for them is always fun as we love creating in the realm of food. We’re happy to call them one of our longterm clients!
This brochure is being created to go hand-in-hand with the below Pasta Recipe Builders. It’s to be used as a guide for Barilla partnerships who host cooking classes in order to better host their classes.
In 2016 we were asked to design three variations of recipe builders using Barilla pastas and various ingredients. To date we’ve created over 25 different variations based on cuisines from all over the world and redesigned them with the new Barilla branding. These pasta recipe builders have been and continue to be used across the Barilla website, social media platforms, with other brand collaborations and various print materials.
This brochure was created for the subsidiary brand of Barilla, Passion for Pasta — before they underwent a redesign. It contains all custom icons, a handful of infographics we created along with a couple of the above older Pasta Recipe Builders and more. Have a look through it below!
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