PRINT + DIGITAL // MENU
The menu adheres to the brand image and features a bold, easy-to-read selection with lots of character.
Your Korean Mom is a Korean-inspired pop-up food stand located in St. Petersburg, FL.
Print + Digital | Logo
Print + Digital | Menu
Digital | Photography
Digital | WordPress Website
Create a fun, whimsical and lighthearted brand image attracting an eclectic younger crowd with a curious palate.
PRINT + DIGITAL // LOGO
Since Your Korean Mom’s menu items are inspired by an actual Korean mom, a portrayal of her face was a perfect route to take when designing the logo. A cute, whimsical and illustrative graphic captures the character of the business.
DIGITAL // WORDPRESS WEBSITE
Your Korean Mom was looking for a simple, no-frills website that users could easily navigate as soon as they land on the page.
DIGITAL // PHOTOGRAPHY
The focus here was to showcase the quality of ingredients and the beauty of the dishes. We took macro shots of nearly everything to really capture the flavor and essence of all of the fresh ingredients that were used.
PRINT // RETRACTABLE STANDING BANNER
The retractable banner will be displayed at pop-up locations. The bold yellow background maintains brand identity and can stand out from afar. Copy is kept simple with a direct, playful call to action.