Your brand identity is the face of your company. Rebranding is inevitable as technology continues to evolve. With the user experience at the heart of web engagement and conversions, business owners need to prioritize creative design.
While search optimization is a vital part of drawing eyes to your website, the aesthetic aspect is what captures their interest to learn more about your brand.
Follow these three strategies for rebranding in 2018:
Rebranding for Growth
You need to know what it takes to create an emotional impact on your target audience. It is no longer enough to assume what is enjoyable for users.
Competitive analysis will refine your vision of what it takes to position yourself as an authoritative source. Your brand identity creates the traction needed to move your brand forward.
Why Does Rebranding Matter?
So why is rebranding important for your brand identity?
Inconsistent or Stagnant Experience
You are seeing high bounce rates or users don’t seem to be engaging with your brand. Maybe you’ve hit a creative design plateau and aren’t seeing the growth you’d imagined.
Relevance in an Evolving Environment
Your competition is growing. New offerings attract new prospects away from your business. Rebranding feels like the only hope left, but you have no clue where to start.
Changes in Consumer Behavior
Competitors are increasing their market share. They take advantage of rapid changes in technology and brand awareness, while you are left to piece together your reputation.
Consistent Brand Experience
You want your Web site to be a memorable experience. Chances are people won’t remember your brand, if you don’t deliver appealing fonts, colors and imagery.
Creative design from a visually pleasing standpoint is a good place to start.
But your rebranding efforts truly need to be centered around how the experience will drive engagement.
It’s about by recognized by nuances in shade or tone or the exciting sensations that your business exudes. It’s the visual identity that seeps into the subconscious layer of what your business represents.
Seek out feedback from your customers on your logo and graphics to capture the feelings from your current design. To inspire conversions, your brand identity should be immediately recognizable. This means that you’ve researched your target audience and competitors and defined your ticket to success.
Rejuvenation of Marketing Assets
In the creative design industry, part of the job is to manage and organize several projects at once. Some might see it as a never ending project, with several projects due and others popping up out of nowhere, but there are several ways to stay on task and juggle multiple projects. This is to ensure you meet the deadline for each project while keeping the clients happy and making a name for your business.
Here are some ways to manage your design projects and to make your design career way more enjoyable.
Develop a Plan:
One timeless tactic to manage projects is to create a plan. Write down and make a list of what projects need to get completed, step-by-step. Making a list will help you stay organized and ensure that you to stay on the right track, even when little new projects pop up. Once you get a handle on your projects, the little ones that pop up here and there will no longer be a concern.
Creative Design Timeline:
Another successful method is to draw out a timeline of when certain projects are due. Not only will this keep you focused and help you to stay on track when multitasking several projects, but will also ensure that your clients timely demands are met. A happy client is a returning client, so do yourself a favor and write down a timeline of when deadlines need to be met, and you will have several returning happy customers. A wonderful (and free!!) software that we use is Asana, quite robust for being free. It’s truly a blessing that prevents headaches and messes!
A vital tool for managing projects is staying open with all communication terminals. This is a given that most overlook on how impactful it really is. Ensure that the client is constantly updated and in constant communication with the project. If there is a lag in not meeting the targeted timeline, a simple message or call to the client with an update will resolve that issue. Honesty is the best policy, and your clients will respect you for it.
Set Realistic Expectations:
Keeping a realistic expectation of how much work you can handle will help resolve any managing issues down the road. Set a goal on how much creative design work you or your team can manage at a time and be okay with turning work away when you have to. Only if time allows it, take on projects if the deadline can be met without hurting the other projects. One of the worst things you can do is overpromise and underdeliver to a client, so setting a realistic goal will ensure your work is quality while delivering a perfectly created project to your client.
Say No When Needed:
We all want to be a people pleaser, but you won’t get far if you let down your clients with false hope. There is only so much time in a day, so saying no to those tedious tasks that take up way too much time is okay. At the end of the day, it is your company and you are the designer, who also is the expert in designing and branding. Be upfront with how many changes clients are allowed on a project in the proposal stage, or what the cost is for each additional change, and that will alleviate some of the time wasted down the road.
If your business is struggling with managing projects and need a helping hand on the design, website, SEO, and/or branding front — Berlin Grey can help you! Contact us today.
We recently wrapped up a big graphic design project with the pasta leader, Barilla. We created 15 recipe builder infographics of various cuisines for their sister company, Passion for Pasta.
During this process we came to learn a lot about a lot of different cuisines, cultural tastes and new types of foods and flavors we never knew about. For instance, the fruit calamansi is basically the lime of the Philippines and that in Japanese culture, sticking chopsticks in any food is considered rude and can also signify death.
Part of the beauty in working with various types of clients is getting to learn about their industry, working together with industry experts and simply becoming more well-rounded!
It also doesn’t hurt that we can print these out and create hundreds of different dishes of various cuisines — a sort of DIY cookbook, not too shabby!
Head here to get the downloadable PDF’s of your favorite recipe builder infographics, or try something new to tantalize your tastebuds!
Buon appetito a tutti!
Creative design work comes and work goes — it’s part of the ebb and flow of life. Sometimes when the design front is slow, we suggest these tips to get the work flowing for you again.
Reach out to past clients
Shoot your past clients an email or call them to remind them on why they loved working with you. See if there is anything that they need from you, sometimes they don’t realize it because they’re so busy with their own daily tasks. Being friendly and keeping clients happy will better ensure they are returning customers.
Have a brainstorming session
When creative types come together to brainstorm new ideas, it’s bound to end up in something interesting. You might be surprised what you can come up with when you pair your creative mind with another or a few others! You could be on the brink of a million dollar project — the imagination is limitless.
Contact your leads
Those that have shown an interest or reached out to you in the past, contact them to see if they need assistance with any upcoming projects. Put yourself in front of potential clients.
Share your portfolio
Show off your work, share your portfolio on all of your social media platforms. It’s an excellent source for gaining new clients when they can catch a sight of your work.
Offer a promotion
Everyone loves a sweet deal. Offer a bundled creative design package for new or existing customers to keep them happy and coming back for more.
Contact Berlin Grey Creative Studio for any of your creative needs or just shoot us an email to say hello 🙂
Your logo design is the face, name and personality of your company, and generally what consumers see first. It’s an investment companies make to show the brand of their company to the world. The more refined your logo, the more refined your company appears and the more consumers take your business seriously. Would you go to a business that didn’t seem reputable in what they do?
Hiring someone who knows what they’re doing to create your logo is the first step to success, luckily Berlin Grey can help with that! We’re a one stop shop for all creative needs.
Below are five reasons why we believe it’s important for companies everywhere to hire a professional to create your logo to enhance your brand.
1. First Impressions Win Consumers
A logo is worth a thousand words. Your logo design should give off the best first impression it can! And if you haven’t a clue about art and design, then it’s probably safe to say that it’d be best left to be created by someone who specializes in this field.
2. Be The Professional in the Field
By having a professional logo, you look like a professional in the industry. Simple as that.
3. Consumers Trust a Professionally Crafted Logo
Brand and consumer loyalty goes hand-in-hand with a professional logo and branding. Not to mention, some consumers base decisions solely on their level of attraction to a logo/branding. For instance, you find yourself craving a burger and you happen to be standing in front of two burger joints, side-by-side — one has a really professional and appealing logo/branding, the other…not so much, pretty lackluster. You’ll probably opt for the more professional and appealing logo design — as it’s natural to think that they quality of their food will be up to par with their appearance.
4. Builds Company Brand Identity
Your brand is important, and creating your brand identity starts with a professional logo design. There are many layers to branding but the essential piece of it all is your logo. You can’t really have a business without a name and your logo serves as your visual name, to imprint into the minds of your customers, to be remembered and recalled for when your services are in need for them.
5. Stand Out From Competitors
It goes back to first impressions; stand out in a crowd with a unique look! These days we are inundated with so many various visuals, making it easy to dismiss the things around you. But every here and there, there’s something that you catch from the corner of your eye whilst walking on an advertised filled street or a page in a brochure that, for some reason pops out to you, even if it isn’t a product or service that you’re not interested in. It helps to be memorable, to — at the least, be kept in the back of someone’s mind and remembered when needed.
For more information on how Berlin Grey can help you with your brand, contact us today.