Your brand identity is the face of your company. Rebranding is inevitable as technology continues to evolve. With the user experience at the heart of web engagement and conversions, business owners need to prioritize creative design.
While search optimization is a vital part of drawing eyes to your website, the aesthetic aspect is what captures their interest to learn more about your brand.
Follow these three strategies for rebranding in 2018:
Rebranding for Growth
You need to know what it takes to create an emotional impact on your target audience. It is no longer enough to assume what is enjoyable for users.
Competitive analysis will refine your vision of what it takes to position yourself as an authoritative source. Your brand identity creates the traction needed to move your brand forward.
Why Does Rebranding Matter?
So why is rebranding important for your brand identity?
Inconsistent or Stagnant Experience
You are seeing high bounce rates or users don’t seem to be engaging with your brand. Maybe you’ve hit a creative design plateau and aren’t seeing the growth you’d imagined.
Relevance in an Evolving Environment
Your competition is growing. New offerings attract new prospects away from your business. Rebranding feels like the only hope left, but you have no clue where to start.
Changes in Consumer Behavior
Competitors are increasing their market share. They take advantage of rapid changes in technology and brand awareness, while you are left to piece together your reputation.
Consistent Brand Experience
You want your Web site to be a memorable experience. Chances are people won’t remember your brand, if you don’t deliver appealing fonts, colors and imagery.
Creative design from a visually pleasing standpoint is a good place to start.
But your rebranding efforts truly need to be centered around how the experience will drive engagement.
It’s about by recognized by nuances in shade or tone or the exciting sensations that your business exudes. It’s the visual identity that seeps into the subconscious layer of what your business represents.
Seek out feedback from your customers on your logo and graphics to capture the feelings from your current design. To inspire conversions, your brand identity should be immediately recognizable. This means that you’ve researched your target audience and competitors and defined your ticket to success.
Rejuvenation of Marketing Assets
Your logo design is the face, name and personality of your company, and generally what consumers see first. It’s an investment companies make to show the brand of their company to the world. The more refined your logo, the more refined your company appears and the more consumers take your business seriously. Would you go to a business that didn’t seem reputable in what they do?
Hiring someone who knows what they’re doing to create your logo is the first step to success, luckily Berlin Grey can help with that! We’re a one stop shop for all creative needs.
Below are five reasons why we believe it’s important for companies everywhere to hire a professional to create your logo to enhance your brand.
1. First Impressions Win Consumers
A logo is worth a thousand words. Your logo design should give off the best first impression it can! And if you haven’t a clue about art and design, then it’s probably safe to say that it’d be best left to be created by someone who specializes in this field.
2. Be The Professional in the Field
By having a professional logo, you look like a professional in the industry. Simple as that.
3. Consumers Trust a Professionally Crafted Logo
Brand and consumer loyalty goes hand-in-hand with a professional logo and branding. Not to mention, some consumers base decisions solely on their level of attraction to a logo/branding. For instance, you find yourself craving a burger and you happen to be standing in front of two burger joints, side-by-side — one has a really professional and appealing logo/branding, the other…not so much, pretty lackluster. You’ll probably opt for the more professional and appealing logo design — as it’s natural to think that they quality of their food will be up to par with their appearance.
4. Builds Company Brand Identity
Your brand is important, and creating your brand identity starts with a professional logo design. There are many layers to branding but the essential piece of it all is your logo. You can’t really have a business without a name and your logo serves as your visual name, to imprint into the minds of your customers, to be remembered and recalled for when your services are in need for them.
5. Stand Out From Competitors
It goes back to first impressions; stand out in a crowd with a unique look! These days we are inundated with so many various visuals, making it easy to dismiss the things around you. But every here and there, there’s something that you catch from the corner of your eye whilst walking on an advertised filled street or a page in a brochure that, for some reason pops out to you, even if it isn’t a product or service that you’re not interested in. It helps to be memorable, to — at the least, be kept in the back of someone’s mind and remembered when needed.
For more information on how Berlin Grey can help you with your brand, contact us today.