Your logo is the face, name and personality of your company, and generally what consumers see first. It’s an investment companies make to show the brand of their company to the world. The more refined your logo, the more refined your company appears and the more consumers take your business seriously. Would you go to a business that didn’t seem reputable in what they do?
Hiring someone who knows what they’re doing to create your logo is the first step to success, luckily Berlin Grey can help with that! We’re a one stop shop for all creative needs.
Below are five reasons why we believe it’s important for companies everywhere to hire a professional to create your logo to enhance your brand.
1. First Impressions Win Consumers
A logo is worth a thousand words. Your logo should give off the best first impression it can! And if you haven’t a clue about art and design, then it’s probably safe to say that it’d be best left to be created by someone who specializes in this field.
2. Be The Professional in the Field
By having a professional logo, you look like a professional in the industry. Simple as that.
3. Consumers Trust a Professionally Crafted Logo
Brand and consumer loyalty goes hand-in-hand with a professional logo and branding. Not to mention, some consumers base decisions solely on their level of attraction to a logo/branding. For instance, you find yourself craving a burger and you happen to be standing in front of two burger joints, side-by-side — one has a really professional and appealing logo/branding, the other…not so much, pretty lackluster. You’ll probably opt for the more professional and appealing one — as it’s natural to think that they quality of their food will be up to par with their appearance.
4. Builds Company Brand Identity
Your brand is important, and creating your brand identity starts with a professional logo. There are many layers to branding but the essential piece of it all is your logo. You can’t really have a business without a name and your logo serves as your visual name, to imprint into the minds of your customers, to be remembered and recalled for when your services are in need for them.
5. Stand Out From Competitors
It goes back to first impressions; stand out in a crowd with a unique look! These days we are inundated with so many various visuals, making it easy to dismiss the things around you. But every here and there, there’s something that you catch from the corner of your eye whilst walking on an advertised filled street or a page in a brochure that, for some reason pops out to you, even if it isn’t a product or service that you’re not interested in. It helps to be memorable, to — at the least, be kept in the back of someone’s mind and remembered when needed.
For more information on how Berlin Grey can help you with your brand, contact us today.